How can a marketer make the most from associating, partnering, organising, or sponsoring an event?â¬ âª
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
Whatâs the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.
"Only 5% of BARC's data and services are being used by the marketer."